We chat to Senior Marketing Manager, Cait Davies, to find out more about how books are marketed at Orion Books.
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Have you ever wondered how a book is marketed at a top traditional publisher? In this uncut interview, we ask Senior Marketing Manager Cait Davies what goes into the marketing of a debut book.
As well as getting to the bottom of phrases such as “point of sale”, Cait also explains how the marketing department work with both the author and booksellers to increase exposure of a new title. We also chat about the options for digital and physical marketing and the close relationship the marketing team have with the publicity department.
Video runtime: 00:14:55
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