Auditing your self-pub sales pathway, with David Gaughran & Harry Bingham
A quick audit of different author websites, CTAs, lead magnets, & emails
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Presenter bio
David Gaughran
David Gaughran is an Irish writer, who has travelled the globe in pursuit of stories. As a self-pub writer of fiction, he’s authored the Latin American historical adventures Mercenary and A Storm Hits Valparaiso, amongst other work.
He also runs the vastly influential blog Let’s Get Digital, which takes its name from David’s essential book on self-publishing, now in its third edition. David remains at the absolute forefront of indie publishing knowledge.
Presenter bio
Harry Bingham
Harry Bingham has published traditionally and as an indie – but his biggest successes have come as an indie author. His Fiona Griffiths crime series earns six-figures every year and reader enthusiasm has never been greater. Harry’s critically acclaimed work has been published all over the world and has been adapted for TV.
Detail Summary
Part of a series of sessions filmed live at the self-publishing day event in London. If you’re daunted by having to compete with the biggest names in publishing – don’t be. Here we take a look at how a massive publisher handles online marketing for one of the biggest thriller authors in the world. (Answer: not terribly well.) And we contrast that with how ordinary authors can achieve an outstanding sales path for their readers. Ensuring that you handle the different elements of your own sales pathway effectively will make a massive difference to your own sales success. Session includes closing Q&A
- Total running time: 00:51:04
- Audio download: No
- PDF notes available: No
Build a strong underlying story structure