How to market your work with David Gaughran
Advertising without a plan is dumb. So here’s the plan.
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Presenter bio
David Gaughran is an Irish writer, who has travelled the globe in pursuit of stories. As a self-pub writer of fiction, he’s authored the Latin American historical adventures Mercenary and A Storm Hits Valparaiso, amongst other work.
He also runs the vastly influential blog Let’s Get Digital, which takes its name from David’s essential book on self-publishing, now in its third edition. David remains at the absolute forefront of indie publishing knowledge.
Detail Summary
Part of a series of sessions filmed live at the self-publishing day event in London. David Gaughran has managed some huge ad campaigns for major authors and has a ton of experience in how to make best use of those scarce advertising dollars. Here, he sets out a simple, intermediate and advanced plan for an ad campaign, aimed at generating huge immediate sales . . . while also boosting the crucial longer-term income which arises from popularity-driven book sales and KU page reads.
- Total running time: 1:09:01
- Audio download: No
- PDF notes available: No
Build a strong underlying story structure