Self-Publishing Success – an online video course
With everything you need to know about self-publishing properly
The indie revolution has dramatically altered authors’ careers, opportunities and incomes. This course teaches you everything you need to know.
You will learn how to create, price, and distribute your ebook – and how to market the heck out of it, without being pushy or annoying.
Purchase the ‘Self-Publishing Success’ Video Course
Free to members of Jericho Writers
Presenter bio
Harry Bingham
After nearly twenty years as a traditionally-published author, Harry converted to self-publishing. Now, he’s making the best money of his career to date, and has by far, the best relationship with his readers that he’s ever had.
Self-Publishing Success
Course Summary
The techniques underlying this course are the exact same ones that lie behind Harry Bingham’s six-figure self-pub income. They will work for you, even if you are not very technical, if you don’t have a huge budget, if you don’t want to spend half your life marketing, and if you hate social media.
This is the perfect course for people who love writing, and want to make a career of it.
The Self-Publishing Success course is made up of:
- No of modules: 5 core modules plus bonuses (see below)
- Main course: 18 videos – 10 hours
- Turbo bonus (advanced users): 9 videos – 6 hours
- Audio only: Available
- PDF downloads: Yes
Course Key facts
This is a complete course for anyone wanting to self-publish.
It covers the basics of creating a book on Amazon KDP. It gives you a step-by-step guide on how to build a marketing chain that will deliver you readers, book after book, after book. And once you’ve mastered the core techniques, the course teaches more advanced techniques (Bookbub, AMS advertising, Facebook advertising, and much more), which will turbo boost your sales. Specifically the course covers:
- How to build your eBook.
- The different purposes of the front, main, and end matter.
- Getting your cover right.
- Setting up your KDP account.
- Choosing keywords and categories.
- Choosing titles, subtitles and series titles.
- How to write and format your book description.
- What a reader magnet is, and why you need one.
- Creating the magnet.
- Offering and delivering the magnet from eBook, to website, to Bookfunnel.
- All about mailing lists.
- How to use a freebie to build your mailing list.
- Where to get free readers, and how to develop them.
- Choosing to go wide vs. exclusive to Amazon.
- All about pricing.
- Launch teams.
- Launch timelines.
- A draft one-year timeline.
- Bookbub and price promotions.
- Facebook ads.
- AMS advertising.
- More on launch sequencing.
- Metrics and how to analyse your performance.
- Social media, and how to use it.
- …and plenty more besides.
Syllabus
Module-by-module
Module 1: Your book
Getting your text right. Sorting out the front and end matter. E-book formatting and how to publish in print. What you want from a cover and how to commission one.
Module 2: Your Amazon page
Setting up your KDP account. How to choose keywords and categories, and why those things matter. How to choose your title, subtitle and series titles (and why those things matter). How to write and format a brilliant book description that effectively sells your book.
Module 3: Your platform
Creating your reader magnet. Offering that magnet via your ebook. Making the magnet-for-email exchange via your website. How to use tools such as Mailchimp and Bookfunnel.
Module 4: Free launch overview
Why it makes sense to launch for free before you seek a paying readership. How to secure a good number of well-targeted readers for your free book launch. How to take care of them once you have them.
Module 5: Paid launch overview
Whether to make your book exclusive to Amazon, or whether to distribute it to every e-tailer in the world. How to price your book and your series, and the pros and cons of ‘perma-free’. How to build your launch team. How to launch your book. A timeline for launch and for the first year of self-publishing.
Bonus module: Turbo-charging your sales
- How to make the most of Bookbub and other free book promo sites.
- The principles and dangers of advertising with Facebook.
- Facebook ad tactics: how to develop ads and strategies that work for you.
- How to use AMS ads, and why these are likely to work for you.
- How and when to use Bookbub ads
- How to handle social media (and why you can choose to be very inactive if you want).
- …and much more.
Build a strong underlying story structure