How to self-publish your book
An inspirational and information-stuffed one-day event
Key Information
- Date: 9 March 2019
- Time: 9.30 am to 6.00 pm
- Where: Regents College, Inner Circle, Regent’s Park, London NW1 4NS
- Price: US $180.00
- Member discount: 10%
An intensive, one-day event to help get you become a self-publishing master.
Let’s Self-Publish
Self-publishing has well and truly matured.
Thousands of indie authors now make a living by publishing direct onto Amazon KDP – and you can do the same.
This information-crammed day is going to show you how to:
- Create your eBook
- Populate your Amazon page
- Commission your cover
- Create a reader magnet and mailing list
- Optimize your email marketing
- Use book promo sites
- Profit from paid advertising
Book your place today
9 March 2019 – Regents College, London
Learn how to create and market your eBook, in the company of some of the world’s most authoritative indie voices.
We will give you the tools you need to get published and get selling – fast, easily and profitably.
Got questions? Then drop us a line.
What we’ll cover
| Time | Activity |
| 09.00 – 09.30 | Registration |
| 09.30 – 10.00 | Harry Bingham – Welcome & introduction |
| 10.00 – 10.45 | Rachel Abbott in conversation |
| 10.45 – 11.30 | Harry Bingham – Your ebook and Amazon page |
| 11.30 – 11.50 | Coffee break |
| 11.50 – 13.00 | Harry Bingham – Reader magnets and email list |
| 13.00 – 14.00 | Lunch |
| 14.00 – 14.30 | David Gaughran – Creating your cover design |
| 14.30 – 15.00 | David Gaughran – How Amazon works |
| 15.00 – 15.30 | Panel – Email marketing |
| 15.30 – 15.45 | Tea |
| 15.45 – 16.15 | David Gaughran – Book promotion sites |
| 16.15 – 17.00 | David Gaughran – Ad platforms & how to use them |
| 17.00 – 17.30 | Round-up & questions |
| 17.30 – 18.00 | Drinks reception |
All delegates will receive a Resources Pack following the event, giving them detailed advice on where to find additional trustworthy resources.
The day in detail
Morning sessions
The morning sessions are about how to create your product and your platform. The afternoon sessions focus in on marketing – with an emphasis on the techniques most suitable for newer authors.
Welcome and intro
With Harry Bingham
A short welcome – plus one author’s story of how going indie blasted his career to a whole new level of sales.
Rachel Abbott in conversation
With Rachel Abbott
One of the UK’s first self-pub superstars, Rachel’s books have sold in their millions. Here she talks about how it all started, where she is today – and what she’s learned.
Your book and Amazon page
With Harry Bingham
All you need to know about building your book and your product page. The emphasis of this session is on how to maximise sales, rather than how to master any particular tech.
Reader magnets and email list
With Harry Bingham
Building a strong email list is the rock at the base of nearly all indie marketing success. Harry runs through the basics of building that list and how to deploy it around book launch.
Afternoon sessions
Creating your cover design
With David Gaughran
Your cover is a key conversion element: it’s got to be right. David explains how to commission a cover that will be right for your audience.
How Amazon works
With David Gaughran
As an indie author, you need to understand how Amazon markets books – and how it chooses which ones to push. David reveals all.
Email marketing
Panel
We discuss how to make a success of your email marketing, from maximising deliverability to finding the right voice.
Book promotion sites
With David Gaughran
Book promo sites (such as BookBub or Robin Reads) are simple, cost effective tools for promoting your book. All brilliant starter tools.
Ad platforms
With David Gaughran
Digital marketing makes it easy to advertise – and easy to waste money. An expert advertiser himself, David helps you navigate the platforms.
The day will end with a short round-up and a general Q&A
About our Speakers
David Gaughran
David has helped thousands of authors to self-publish their work via his workshops, blog, and books. As a marketer, he’s worked with some huge names, and achieved unprecedented levels of success. He also publishes historical fiction, such as Liberty Boy and Mercenary.
Rachel Abbott
Rachel Abbott is the UK’s no.1 bestselling independent author on Amazon’s Kindle store with over 3 million copies sold. In August 2015, she was announced as the 14th bestselling author on Amazon overall – published and self-published. Her latest novel is The Sixth Window.
Harry Bingham
When Harry’s trad career in the US collapsed, he decided to go indie – and quickly built a six-figure career. His books have sold worldwide, been adapted for TV and been critically acclaimed. Harry also runs Jericho Writers.
Good to know
Details, details, details…
Who is this event for? – Any writer intending to self-publish (or seriously thinking about it.)
Event status – Now booking.
Disabled access – Wheelchair accessible.
Dietary needs – The canteen caters to most dietary requirements with a selection of packaged and fresh food.
Location – Regents College, Inner Circle, Regent’s Park, London NW1 4NS
What your ticket includes
9 March 2019 – Regents College, London
- Entrance to all sessions
- Tea & coffee
- Lunch (voucher for up to £7.50 in the excellent college canteen)
- A Resources Pack which will give further information on where to find trustworthy information on some of the techniques covered over the course of the day
Getting there
Get directions to Regents College, London
Why Us?
Jericho Writers has been in the business of helping writers for more than a dozen years.
We’ve helped thousands of writers get started in writing or make huge improvements to their existing work. Hundreds of our clients – all of them writers like you – have gone on to get agents and get published or self-published with huge success.
The secret of our success – and yours – is simple. Jericho Writers was founded by writers, for writers. We know what it takes to write a book and make it succeed and we are here to pass that knowledge on to you. Read more about our founder, Harry Bingham, or meet our team.
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